Brooke Moreland (Co-Founder, CEO) created this site after walking out of the dressing room looking for her husband’s opinion and found an empty couch. She thought, "There must be a way to get an unbiased opinion using that internet everyone is talking about." She loves hot sauce.
Ashley Granata (Co-Founder, CMO) joined Fashism with buying and marketing roles at Bloomingdales.com and Style.com under her belt. She works with designers and retailers to bring cool promotions and giveaways to the community. She loves vintage Ralph Lauren and Shu Uemura Rouge Unlimited Lipstick.
James Cropcho (CTO) has been building and managing Fashism's technology infrastructure and development team. During his tenure, the number of engineers on staff had quadrupled (from one to literally four whole people), and the codebases had transformed from zero to hero on a startup-sized budget. Perhaps naively, James believes building a high-quality and unique product people truly want is most (but not all) of the battle. If you're forced to rely heavily on marketing, then you're doing it wrong.