I mean, it's a marketing statement, so I'm not worried about the texture like @jenna116. It's funky, expressive, and serves its purpose to draw attention to Swatch.
Like the idea, not so much the execution. Looks unfinished, especially at the top, but the colours are v good together and I really love the idea of it.
I don't really like it. It looks as if the dress has been put through a paper shredder. If the model wasn't gorgeous, this dress would be absolutely horrible.